Forbes’ contributor Howard Gleckman has a good analysis of why the Family Caregiver Platform Project is positioned to make an impact this political season. Here’s a key quote:

There is no shortage of organizations that advocate for older Americans or causes that are important to them. There are disease-oriented groups, trade associations representing senior service providers, and even groups that lobby explicitly on the needs of caregivers.

But these outfits are focused on ongoing political advocacy. Altarum does not lobby and is not pushing a specific agenda. Rather, it has in mind a one-time, grass-roots initiative aimed at achieving a single goal: Getting caregiver issues on the radar in political season.

You can read the full story at Forbes.